The temperature is suitable from March to September every year, in Europe, America, Southeast Asia and many other countries, it is the peak season for traveling, camping, hiking, cycling outdoor activities increase, outdoor lighting, portable power supply, backpacks, sleeping bags, tents, cooking utensils, furniture, and other camping products in strong demand.
Recently a niche outdoor camping accessories in overseas multi-platform fire.
According to Google Trends data, in the past 30 days, the term “camping light” has been searched globally with a heat level between 50-100, and in the past two weeks, the heat level has been soaring and continues to be between 75-100.
Among them, users from Australia, New Zealand, the United Kingdom, the United States, Canada and other countries accounted for the main searches. From the related hot search terms, “tent camping light”, “camping kettle”, “solar phone charger”, “camping sleeping mat “ and other topics soared in popularity.
Shoptop observes Amazon US and finds that in the field of sports and outdoor, the sales of collapsible solar camping light soared 154%, grabbing the TOP4 in the US Asia soaring list.
The camping light belongs to the XTAUTO brand, priced at $20.99, with sales of over 6,000+ units last month and monthly sales of nearly $126,000, the product sales will continue to soar due to the impact of the spring and summer camping wave. The product has over 8,624 real reviews on Amazon US, with a rating of 4.5, 74% of users are satisfied with their purchase and give 5-star reviews.
The description of this product highlights key terms such as foldable portable, solar, LED camping light, waterproof, emergency light blackout, rechargeable, hiking hurricane, etc., which includes product design, function, application scenarios, etc., so as to facilitate users’ precise search.
Merchants will be the function of the solar camping light, the use of detailed examples to the product details page, with corresponding pictures, in the form of a combination of graphics and text, to facilitate users to understand.
Combined with the feedback of users who have purchased the solar camping light ABS material, support for USB / solar dual charging, long battery life, cell phone emergency charging, adjustable brightness, portable and foldable, lightweight body, solar energy, environmental protection and energy saving features such as product highlights and outdoor consumers focus.
In recent years, the outdoor camping market is bursting with fire, from North America to Europe, from Japan to Southeast Asia, the demand for niche camping accessories is endless, what are the other business opportunities for Chinese sellers to enter the overseas outdoor camping light market?
www.tiktokdatatool.com data shows that the global camping equipment market size reached USD 89.81 billion in 2024. It is expected to grow at a CAGR of 8.58% to reach USD 172.21 billion by 2032, with North America dominating the camping equipment market with 40.14% share.
Linkedin data shows that the global camping lighting market size was $1.5 billion in 2024 and is expected to grow at a CAGR of 7.5% to reach $2.8 billion by 2033. With more and more young people joining outdoor adventure, camping, hiking, and other activities, the demand for functionality of related products is increasing.
In the face of changing aesthetic demands and diversification of usage scenarios, what will be the changes in the outdoor camping lights market?
Product design, lightweight and portability become the trend. Consumers around the world are increasingly pursuing light travel, especially backpackers and hikers prefer lightweight products, such as folding and hooked lamps, which can be disassembled and assembled. It should be noted that sellers can label the product size parameters in detail, and it is best to place reference comparison charts to facilitate user selection.
From the function, extend the range, expand the battery capacity, increase the use of camping lights outside the scene, affected by the environmental protection trend, solar LED lights are becoming more and more popular, USB charging, reverse cell phone emergency charging, solar charging, bluetooth connectivity, APP control, SOS distress and other functions have become a differentiated selling point.
Portable camping light is no longer just a lighting function, “rechargeable treasure + lighting + mosquito + fan” four-in-one multifunctional products, more cost-effective, more convenient to carry, more favored by users.
In addition, influenced by aesthetic diversification, the design of a variety of shapes of camping lights, through a variety of patterns stickers, customized services, etc., to meet the diversified needs of consumers and increase the selling point of the product.
As an emerging niche category, outdoor camping lights can be released on social media platforms to attract the attention of interested users through product reviews, functional introduction and scenario-based use of content. Cooperation with outdoor enthusiasts, technology enthusiasts, home goodies bloggers and other vertical areas of bloggers, accurate user groups, to promote the purchase, rapid cash.
Article source: www.tiktokdatatool.com
