In the minds of Americans, college graduations are second only to weddings. In order to this important moment in life, parents do not hesitate to spend a lot of money to buy souvenirs, graduates are crazy to buy equipment. This kind of universal participation in the “sense of ceremony economy”, so that the North American graduation season has become a cross-border e-commerce golden harvest period!
TikTok #graduation and other topics on the play volume exceeded 50 billion, the number of related videos amounted to more than 5 million, equivalent to every American has watched the graduation video 150 times.
It’s not just a spending spree, it’s a super money-printing exercise for “life milestones” – parents are willing to throw away a lot of money for their kids’ graduation, and graduates are even more likely to pay for this important moment.
Let’s take a look at some of the most popular items for the graduation season.
Graduation season explosion products Top 5
- Compass Bracelet: Small Objects, Big Business
Who would have thought that a bracelet costing less than $2 could sell for 840,000 RMB on TikTok, but Zonsun has done just that!
The secret to this bracelet’s popularity:
Accurately hit the psychology of graduates: the compass means “new direction of life”.
Packaging is too fun: bachelor’s cap gift box + handwritten blessing card
The price is just right: $9.97, cheaper than Starbucks.
Suggested action:
✓ Get a similar item on the shelves.
✓ Add engraving (name + year of graduation)
✓ Get a campus personality to carry the product
- DIY Kit for Bachelor’s Cap: Making Every Graduate a Designer
Swiped the hashtag #DIYgraduationcap?320 million plays is no cover!
Pop-up elements include:
A variety of bling bling sticker sequins
Dried flowers and small pendants
Full kit (scissors glue tweezers)
Operational Tips:
Find a few TikTok people to shoot “graduation cap remodeling tutorial”, the conversion rate is very high! Remember to sell with the graduation photo props, the customer unit price directly doubled.
- Graduation ribbons: I’ll sell what the school doesn’t give out!
A certain graduation ribbon on Amazon sells 10,000+ per month, why is it so hot?
School issued too common, graduates want unique
Strong demand for customization (name + school logo + inspirational slogan)
Suggestions:
Mainly promote sequin models, laser models, photo effect is excellent! Match with graduation cap and tassel to make a set, more profitable.
- Graduation balloon: Thailand’s explosive 70,000 orders of revelation
Remember that sunflower balloon in Thailand? Graduation season directly sold out 70,000 orders!
Focus on pushing these:
Number balloons (2025)
Alphabet balloons (GRAD)
Full party decorations (arch + banner)
Operational Focus:
The video must be shot with a sense of atmosphere! Show the process of graduation party decoration, the set sales effect is better!
- Graduation travel artifacts: seize the last wave of dividends
Must-have goodies for graduation travel:
Portable tripod (essential for vlogging)
Customized storage bag (printed with inspirational slogans)
Disposable film camera (retro style is super hot)
Marketing strategy:
Dabble with #gradtrip, make “graduation memory set” (camera + album + stickers)
Guide to avoiding pitfalls
Don’t sell the usual stuff.
Avoid seasonal products
Don’t touch infringing products (e.g. those with Marvel elements).
Action list
Immediately on the shelves of the pop-up models
Contact campus professionals
Frantically rub hot topics
Remember: May-June is the peak of graduation ceremonies, July-August is the peak travel season, so get in now for a solid profit!
Article source: www.tiktokdatatool.com
