Not only are northern Chinese keen on bath rubbing, but even foreigners have fallen in love with the culture of bath rubbing. Videos on TikTok sharing bath rubbing and bathing artifacts continue to go viral.
As a blogger with 210,000 followers focusing on skin care and beauty, @terreetriesthings often shares great care products or tools to social accounts.
On April 30th, @terreetriesthings replied to a previous user’s message “Where do you buy the net sponge? NotAmazon” with over 2.3 million views and 31.2 million likes. In the video, the blogger showed the material of the net sponge, tips on how to use it, and the steps to take in the shower after telling the user the right way to buy it.
It attracted the attention of many netizens who are passionate about skin care, and others asked about the difference between sponge mesh and loofah when scrubbing the bath. From the comment section, it was found that black women actually take skin care very seriously and have strong purchasing power.
The video of this sponge bath scrubber is from the free black women founded to focus on skin care brand – Bellanomi, in the United States on TikTok priced at about $ 10, there are blue, green, purple, brown, yellow and other 31 colors, to meet the user’s diverse aesthetic needs.
www.tiktokdatatool.com data show that during the period of April 28-May 4, this African exfoliating bath sponge network sold 18,400 units, the highest single-day sales exceeded 4,000 +, a week-on-week growth of 125.91%, rushed to the top five of the U.S. region of the United States of America’s top five list of beauty personal care.
Differing from the traditional exfoliating bath tools, this sponge net is flexible and can be stretched to 1.14 meters, which is convenient for users to clean the back of the cuticle, soft material and mesh structure can easily foam, gentle and fast cleaning skin, and the product has a quick-drying, small size and other characteristics, easy to carry, suitable for multi-scene use.
In addition to being sold on TikTok Shop, Bellanomi African Exfoliating Sponge.com is available on multiple channels such as Amazon, Walmart, Esty, Temu, and brand independent sites.
Shoptop search found that the African exfoliating sponge net in the Amazon U.S. station sales are also very prominent, priced at $ 7.99 sponge net last month burst sales of 40,000 + single, rushed to the top of the Amazon best-seller list; followed by a product priced at $ 9.99, last month sales of 9,000 + single.
On TikTok, there are more than 474,800 works with the hashtag #showertok. Overseas users are keen to share convenient and useful exfoliating bath tools on social media, which shows that bath care tips and cleaning goodies are very attractive to overseas users, and there is a strong demand for exfoliating bath cleaning tools in the overseas market.
The global exfoliating shower gloves market size will reach USD 1.2 billion by 2023 and is expected to reach USD 2.5 billion by 2032 at a CAGR of 7.8%, according to Dataintelo. With consumers becoming more conscious about skin health, there is a growing demand for effective exfoliating tools such as loofahs, sponge nets, and shower gloves.
Market Layout:
Regionally, the exfoliating shower gloves market is experiencing significant growth in Asia Pacific, North America, and Europe. Asia Pacific is expected to dominate the market due to large population base and increasing skin care awareness.
North America and Europe: Increasing consumer demand for high-end personal care products is driving the expansion of the market in this region due to the standard of living and income.
Emerging Markets: Consumers in Latin America, the Middle East, and Africa are increasing their demand for bath and body cleansing products due to improved economic conditions and increased awareness of skincare. Among them, consumers in the Middle East focus on rituals when bathing, and have higher requirements for the quality and variety of bathing products. Products such as exfoliating bathing tools are more popular in the local market, with stronger spending power and greater demand for medium- to high-end products.
Differentiated product competition:
Affected by the living habits and cultural differences between countries, countries going abroad need to develop segmented products for localization. Such as material, design, function and other aspects of innovation.
Consumers in Europe and the United States have a strong sense of environmental protection, and are more interested in products labeled with “natural” and “organic” keywords. Exfoliating shower tools made of natural materials such as loofah, plant fiber shower ball and bamboo scrub rake are more competitive in the market.
In addition, products with functionality and special designs, such as ergonomic grips and multifunctional brush heads, are more popular among consumers.
Article source: www.tiktokdatatool.com
