Beach sandal sales soar
With the recent rise in beach vacation trips, a stylish beach sandal is trending on the US TikTokShop.
@maybe_itsmolly is a blogger with 19,000 followers, who tags herself as a “mom diary” and often shares seasonal outfits, home goodies, and mom and baby products on TikTok.
On April 16, she showed the new sandals she purchased this summer, sharing the price and comfort of the shoes in detail, which attracted many netizens to watch and ask for information on shoe purchasing and size recommendations, etc. This grass-raising video has been viewed more than 6.7 million times.
This beach sandals is from ChicCarry store products. www.tiktokdatatool.com数据显示 Over the past 7 days (May 1-7), ChicCarry beach sandals sales reached 3,608 single, sales amounted to 238,700 yuan.
Beach sandals sales continued to go up from April, April 14-20, weekly sales of nearly 5,700 single, sales in the cycle of 16,585.29% YoY growth, ranked in the U.S. footwear and boots category sales list TOP1, and continue to go up the trend.
According to Darren, this sandal is made of natural rubber, lightweight and not tired feet, antibacterial and breathable and wear-resistant and non-slip, there are three color choices: brown, black and white, suitable for the beach, hiking, camping, walking and other outdoor occasions, practical and versatile, cost-effective.
The hot sale of this product is obviously affected by seasonality, the temperature is gradually rising, portable and breathable, comfortable and versatile, loose multi-size and other features become an important factor for consumers to choose sandals.
Wide prospects for the sandal market
On TikTok, there are 1.6 million entries under the #sandals hashtag. With the arrival of summer, foreign users who love camping parties and seaside vacations have begun to buy a wide range of sandals and post real reviews to the social media to provide shopping references.
Regional Consumption Preference
Europe: Consumers have a strong sense of environmental protection, and the consumption of environmentally friendly footwear accounts for a higher proportion, such as meeting the CE certification and REACH environmental standards, while many Nordic countries prefer gray and white color system and minimalist design.
Middle East: Religion, culture and geography affect the climate, and the long design covering the instep is more popular.
Sandal Category Overseas Trend
Influenced by the differences in fashion aesthetics and consumer demand, what are the business opportunities for sandals as an open-ended footwear product?
Product Opportunity: The compound demand of “function + value” is remarkable.
Physical demand: Comfort is the main consideration for users to buy shoes, and “arch support”, “non-slip and wear-resistant”, “silent walking”, “soft and breathable” and so on have become the hard factors. Soft and breathable” and so on have become hard demands.
Appearance design demand: sandals are a part of wearing, style design and color matching are very important, influenced by simple aesthetics, low-profile and versatile colors such as brown, black-white, gray, etc. are more in line with the market demand; combining with consumers’ physique and shoe size preferences in different countries, diversified sandal sizes and widths are available; under the trend of customization and DIY personalization, a blind box can be adopted to match with the accessories of the sandals or different patterns of flowers can be provided, so as to satisfy the diversified aesthetics of the consumers. Functional demand: non-slip sole.
Functional demand: non-slip soles, lightweight design, waterproof material become core selling points; add antibacterial coating, removable laces or replaceable insoles to meet multi-scenario use; develop smart wearable designs with built-in temperature control chips and pressure sensing to enter the high-end market.
After-sales service and word-of-mouth management
Return and exchange policy: Provide 30 days no reason to return and exchange to reduce the risk of bad reviews.
User retention: You can seek product suggestions from consumers by email or comment card, and provide relevant re-purchase promotion strategies to increase product re-purchase rate.
Article source: www.tiktokdatatool.com
