Starting a week ago, ocean shipping started to be hard to find a box, and along with that, shipping rates started to go up. the 15 day increase was in the range of $500-$1000. Then, now get the news, June 1st. Just ushered in the second round of price increases, this time, the increase expanded to 1500-3000 knives. And then after that, on the 15th of next month, some shipping companies have now also announced that they are going to increase their prices by 4,000 knives.
So, when everyone is rushing to ship, rushing to fill the warehouse. In addition to the shipping company to make money, there is a group of people, another way. Also making money.
The cause is the first 2 months, when the main product inventory called tight, in order not to directly cut off, a peer compression of the flow, and then turn part of the budget into another originally lukewarm sales of the product line. And didn’t think it would necessarily be how to how. More to maintain the activity of the entire account.
What I didn’t expect was that this product, at this point in time, sales went up.
Look at the comments under the video. The latest interactions are treating him as a great alternative. Hard to give an example, that is, originally you may like to drink 3 dollars a bottle of ice Coke, but this time ice Coke sold out, and your mouth is dry, it is really difficult to endure, then, 3 dollars a bottle of ice Sprite as a temporary alternative, you can also accept.
In other words, a product that can exist for a period of time naturally has a reason for its existence. Not selling? It’s more a case of not finding the right selling point and timing for it. At this particular time, the head of the big seller is naturally crazy, but the question is, can they undertake so big demand? When they can’t, it’s time to make their own products and show their strengths. Here is definitely not completely to the head copy, but have to tell the customer, our products can meet the basic needs of customers, and, we also have something different. He may not understand immediately, but at least more people have to see it first. Include color scheme, uses, cycle time, price ……
His selling points are so in-depth that if I copy them, I won’t be able to sell them to him, but instead I risk being treated as a poor quality pirate. Then it’s just a matter of putting more effort into the video content. Expand on the traffic, so that more users can see, can be attracted. Then generate interest to understand. At least, when there is no “Ice Coke”, my bottle of cold, looking at the thirst-quenching “Ice Sprite”, can be faster than the surrounding Fanta Orange Juice Grape Juice Seven Happiness accepted by users.
April to the end of this month, the back-end logistics crisis directly caused the front-end traffic fluctuations. Many big sellers slowed down their placement. There is a traffic gap, sharp-eyed sellers take advantage of the opportunity, part of the inventory has the bottom of the once so-called “slow-selling” product repackaging, re-exchange of materials, to the market. The choice of entry point is really accurate. Quietly earn orders and profits. The single volume is not large, but very stable. And, multiple store launches. Leaderboards do not turn more, simply can not be found. High!
There were many reasons for the once stagnant sales. Both internal and external. But once it doesn’t sell, you clear it out? This is the kind of operation that we all secretly call a “loser”. We’ve spent so much money on the front end, and then we give up when something goes wrong? That only proves that you are not suitable for this business, leave early.
At least this time, I saw, the right time, the right product, the right price, the right traffic, how to make the product back to life. In other words. In the promotion of products, make a mistake this matter who are all rare. But mature sellers, know how to not give up after the problem, within their control to try to minimize the loss of all the methods. Instead of a light sentence, clearance. Pretend to be generous.
