It’s been 3 months since TikTok Shop Mexico went live, and I’m sure you’re all wondering how this emerging market is performing?
Unsurprisingly, sales of the ace category – beauty and personal care – have skyrocketed by 83.9%!
National brand QUARXERY an exfoliating gel sales surged 655% in a single month, Sace Lady makeup setting powder wildly sold 40,000 pieces …… This market is called “the last blue sea of Latin American e-commerce”, is proving with amazing explosive power: whoever seizes the content dividend of TikTok will hold the new pulse of cross-border growth. This market, called “the last blue ocean of Latin American e-commerce”, is proving with amazing explosive power that whoever seizes the content dividend of TikTok will hold the new lifeblood of cross-border growth.
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Why the Mexican beauty market is a touch and go?
Mexico, with a population of 130 million and a median age of only 29, is becoming one of the fastest-growing e-commerce markets in the world.
Data show that Mexico has more than 86% of the Internet penetration rate, the growth rate of e-commerce leading Latin America, it is expected that the size of the e-commerce market in 2025 will exceed 45 billion U.S. dollars, of which the annual growth rate of beauty care category up to 22%.
TikTok Shop’s entry, directly to the market potential of this market to climax – platform on-line sales of $ 6.64 million in the first week, beauty category accounted for more than 30%!
Mexico is located in the tropics, the hot and humid climate so that “oil control and makeup” has become a necessity, Sace Lady setting powder with “8 hours of anti-grease” function topped the hot list.
On the other hand, Mexican consumers’ preference for highly saturated makeup (such as fluorescent green and electric purple) fits perfectly with the Chinese brand’s “dopamine aesthetics”, and Sinless Beauty’s eyeshadow palettes have sold more than 9,000 pieces in the first two months of its launch, which confirms the underlying logic of “color is traffic! Sinless Beauty is committed to the principle of “color is traffic”.
Sinless Beauty upholds the core value of “beauty without boundaries, rejecting aesthetic prejudice”, actively advocating women to explore and express their own style, and has won the favor of local consumers in Mexico.
Sinless Beauty relies on TikTok’s hot word cloud map to lock the aesthetic pain points of Generation Z in the early stage of market development; in the middle of the process, it cooperates with famous beauty bloggers, and the AB test screened the video template comparing the “vegan before make-up vs. supermodel after make-up”; and in the later stage, it takes advantage of the “Day of the Dead” and other cultural nodes in Mexico to carry out Topic detonation.
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How can Chinese sellers break into Mexico?
Many people are thinking of using the thinking of the United States area, directly replicated to Mexico, in fact, not.
Sace Lady, for example, for local users to develop “oil control + micro-concealer” loose powder, adding oil-absorbing particles to solve the T-zone oil pain points, small-capacity packaging to adapt to on-the-go make-up scenes, and even launched six customized color to match the multiple skin tones.
This “climate adaptation + cultural resonance” product logic, so that the unit price of 36 yuan of product sales exceeded 12,000 pieces in 30 days, the natural traffic accounted for 75%.
The core driving force of the beauty outbreak of TikTok Mexico is the content matrix of “1 head + 10 waist KOC”.
For example, Sace Lady launched the #NoMoreShine challenge with local beauty bloggers, and the video of users uploading “Shine First Aid” has been viewed more than 30 million times.
QUARXERY, on the other hand, increased the conversion rate of its exfoliating gel by 28% through product testing and scenario-based live broadcasts (e.g., night market food challenge, beach makeup touch-ups).
In addition, Mexicans love to compare prices. Consumers use an average of 2.8 price comparison tools per day, and will decisively change channels for products with a price difference of more than 15%.
So do the Mexican market, replica pop-ups at the same time, pricing is inevitable.
At the same time, you can also use the laboratory report + high rating store endorsement, and even through the “first three single half price” platform subsidies to quickly break the ice!
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Final words
The outbreak of TikTok Mexico is no accident, but the inevitable result of localized products + content fission + platform dividends.
For small and medium-sized sellers, this is the perfect time for low-cost card position – it is recommended to prioritize the layout of 3C digital, household goods, sunscreen makeup and other highly adaptable categories, the use of “short video + live broadcasting” combo punch rapid volume.
The iron law of the cross-border industry has never changed – fast fish eat slow fish, and the difference in perception determines the difference in profit. At this moment, are you ready to use a “Mexican special pop-up” to seize the first opportunity in the flow of TikTok?
Article source: www.tiktokdatatool.com
